Privacy Policy

Last Updated: September 29, 2026

1. Introduction

This Privacy Policy explains how the Reelix application ("App", "we", "us", or "our") collects, uses, and protects your information when you use our AI video and photo generator on iPhone and Android. We are committed to protecting your privacy and being transparent about our data practices.

Reelix does not require you to create an account with email, Apple Sign In, or Google Sign In. An anonymous identifier is created in the background to support credits, subscriptions, generation jobs, and device records. You never see a sign-in screen.

2. Information We Collect

2.1 Information You Provide Directly

Photos, prompts, and generation choices:

  • Photos you take with the camera or pick from your photo library for a template or Photo → Video
  • Text prompts you write for Text → Video or Photo → Video
  • Your consent confirmation that you own the photo or have permission to use it (with a timestamp)
  • Generation options such as template, duration, and aspect ratio
  • Language and notification preferences
  • Feedback or support messages you send to us by email

Note: Uploaded photos are used only to create your video or photo pack. They are deleted from our servers right after generation, and in any case within 24 hours. We do not create or store face embeddings, and your photos and prompts are never used to train AI models.

2.2 Information from Device and Platform Services

When you use certain features, the App may access:

  • Camera — to take a photo when you choose to
  • Photo library — to pick a photo and to save generated videos and images when you choose to
  • Notifications — to tell you when a generation is ready, when you opt in
  • Device identifiers — for anonymous authentication, analytics, crash reporting, app integrity checks, and subscription validation
  • App Store / Google Play billing records — processed by Apple or Google and validated through Adapty

Camera and photo library access are used only for the photos you select. The App does not scan, upload, or read other photos in your library.

2.3 Information Collected Automatically

Device and app information:

  • Device model, operating system version, and app version
  • A device or installation identifier for analytics, crash reporting, or subscription validation
  • Anonymous Firebase user identifier used for background authentication, credits, and generation jobs
  • Language and theme preferences

Usage analytics:

  • App launch events and session duration
  • Feature usage (for example templates opened, generations started or completed, saves, shares, paywall views)
  • Crash reports and error logs
  • Performance metrics

2.4 App Tracking Transparency (iOS)

On iOS, if we use analytics that may be considered tracking under Apple's App Tracking Transparency (ATT) framework, the App will ask for your permission before accessing the Identifier for Advertisers (IDFA). You can decline; the App remains usable. Firebase Analytics collection stays off on iOS until ATT resolves. If you allow tracking, analytics partners may receive a device identifier as permitted by your choice.

2.5 Information We Do Not Collect

Unless you provide it or a feature requires it, we do not aim to collect:

  • Your name, email address, or phone number through in-app sign-up (there is no sign-in UI)
  • Precise GPS location
  • Your contacts or address book
  • Biometric identifiers or face embeddings derived from your photos
  • Photos other than the ones you explicitly select
  • Microphone recordings or content from inside other apps

3. How We Use Your Information

3.1 Primary purposes

  • Generate AI videos and photo packs from the photos and prompts you provide
  • Track credits, free results, and refunds for failed generations tied to your anonymous identifier
  • Validate and restore Reelix Pro subscriptions and credit pack purchases
  • Keep generated results available for re-download or unlock for a limited time
  • Check prompts for content that is not allowed before a generation starts
  • Load the template catalog, remote configuration, and feature flags
  • Deliver optional notifications when a generation is ready
  • Provide customer support when you contact us

3.2 Analytics and improvement

  • Understand aggregate App usage and stability
  • Diagnose crashes and fix bugs
  • Improve templates, generation quality, and reliability

4. Data Storage and Security

4.1 Local storage

  • Your Library of creations and your preferences are stored on your device
  • Videos and images you save to your photo library remain there until you delete them
  • Data persists until you delete it in the App, uninstall the App, or reset your device

4.2 Cloud processing and storage

  • Uploaded photos are sent over HTTPS to our backend only to run the generation and are deleted right after it completes (within 24 hours at most)
  • Generated videos and images are kept in Firebase Cloud Storage for up to 30 days so you can re-download or unlock them, then deleted automatically
  • Generation jobs (including prompts), consent confirmations, credits, device, and subscription-related records are stored in Firebase Cloud Firestore; job records are deleted together with their results
  • Servers are located in the European Union (Firebase europe-west1 / eur3)
  • We use reasonable technical and organizational measures, including app integrity checks, to protect information we process
  • Network communications use HTTPS

5. Third-Party Services

5.1 Firebase (Google)

  • Firebase Analytics
  • Firebase Authentication (anonymous)
  • Firebase App Check
  • Firebase Remote Config
  • Firebase Cloud Messaging, if notifications are enabled
  • Cloud Functions, Cloud Firestore, and Cloud Storage for generation jobs, results, credits, device, and subscription records

5.2 AI video and image providers

  • Your photo and prompt are sent to an AI model provider (fal.ai, running models such as Kling and FLUX, or Runway) solely to generate your result
  • Content is processed under the provider's API terms, which do not allow it to be used to train models
  • Providers run their own safety filters and may refuse a request

5.3 Adapty

  • App Store and Google Play subscription and in-app purchase management
  • Purchase history and entitlement validation tied to your store transaction records

5.4 Sentry

  • Crash reporting and error monitoring

5.5 Apple and Google

  • App Store and Google Play process payments; Apple and Google receive transaction data according to their privacy policies

6. App Privacy Details

Our store privacy labels reflect categories that may be collected for analytics, app functionality, or purchase validation and are not used for cross-app tracking unless you consent via ATT on iOS:

  • Photos or videos — the photos you upload, processed only to generate your result and deleted right after; generated results kept up to 30 days
  • Other user content — text prompts, stored with the generation job and deleted with it
  • User ID — anonymous identifier for app functionality, credits, and analytics
  • Device ID — collected for analytics and app functionality
  • Product interaction — collected for analytics and app functionality
  • Crash data, performance data, and other diagnostic data — collected via analytics and Sentry
  • Purchases — collected via Adapty for subscription and credit pack management

We do not collect contact info, precise location, or health data.

7. Your Rights and Choices

  • Manage camera, photo library, and notification permissions in iOS or Android Settings
  • Decline App Tracking Transparency on iOS while continuing to use core features
  • Delete individual creations from your Library at any time
  • Use Settings → Delete my data in the App to remove all creations, uploaded photos, generation jobs, and consent records from your device and our servers
  • Uninstall the App to remove local data from your device
  • Request deletion of any remaining server-side data — see our Support & Data Deletion page
  • Depending on your location, you may have additional rights to access, delete, or object to certain processing

8. Children's Privacy

The App is intended for adults and is not directed at children under 18. Only upload photos of yourself or of adults who have agreed to their use. We do not knowingly collect personal information from children, and you must not upload photos of minors or of celebrities and public figures.

9. Contact Information

10. Effective Date

This Privacy Policy is effective as of September 29, 2026, except with respect to changes that we describe when we post updates.

By using the Reelix app, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.